For those who have hosted blog carnivals in a pinch, it’s a big help to have a working template that has all of the posts basically ready to go.  That’s what BlogCarnival.com’s InstaCarnival is.

All of the posts are cast into simple sentences, like

Blogger presents A Really Cool Post over at Some Blog, saying “Some Comment”

The InstaCarnival is a perfectly readable and serviceable carnival, and the focus is on the posts.

It also can be a really boring, and for those that recognize an InstaCarnival when they see one they may determine that the host was (a) really efficient with time management or (b) really lazy.

But it is what it is, and the InstaCarnival is unlikely to go away.  I’ll admit that I’ve used the InstaCarnival as a template for carnivals I’ve hosted.  Here are some tips to use, rather than abuse, an InstaCarnival:

  • Read the posts.  If the InstaCarnival is taken as is, every post, regardless of whether it’s on topic or not, is included.  At least get rid of the off-topic or spammy ones.
  • Vary the phrasing.  The simple see-Spot-run sentences are a starting point.  Adding a little flavor spices up the carnival quickly.
  • Add commentary to the descriptions.  Or just include the poster’s comments as is.
  • Organize the posts into categories.  If they’re not already organized, putting like posts together improves readability.
  • Organize the best ones up top.  “Editor’s Choice” is becoming a popular tactic for highlighting the posts that stand above the others.
  • Add humor.  Or at least call grand attention to the fact that you host this InstaCarnival proudly.
  • Insert appropriate art.  This also does wonders.

Putting together a carnival can take anywhere from about five minutes to many, many hours.

The five minute version takes advantage of the “InstaCarnival” feature on BlogCarnival.com. The InstaCarnival is a post that has a number of lines with the format:

Blogger presents blog post, posted at blog, saying “comment”

for each post submitted through the BlogCarnival.com interface.  This is a perfectly valid way to put a carnival together.  It’s straightforward.  It’s clear.  It’s also pretty cookie-cutter.  (This isn’t a slam on BlogCarnival — if computers start writing as well as, or better than, humans, we’re in trouble as bloggers!)

I’ve started with the InstaCarnival template with a few carnivals I’ve hosted.  I massage the text a little bit, but it sure is helpful if you’re away from your high-speed internet connection and you have a carnival to put together.

The many, many hours version involves not only reading the submitted posts (!) but also putting together a kind of show.  These are labors of love for the hosts.  Sometimes you get the carnival in verse, with an old video game flair, with a podcast, with celebrities, or even with a Renaissance faire!

(These are just a few examples!  If you have a great one to add to the list, post a comment!)

Now the big question:  Which kind is better?

The InstaCarnival type (a list of posts and not much else) is clear but unimaginative on the part of the host.  It saves the host time.  For a big carnival, the return on investment for the host is pretty good: lots of traffic and lots of trackbacks without much work.

The SuperCarnival type (like the ones linked to above) are really cool to look at and will probably get more link love (links in posts) and more buzz than the InstaCarnival.

If it were just backlinks and buzz, the well-put-together carnival would be a hands-down winner.  But I don’t think it’s that simple.  For all of the flash of these carnivals, how much time did you spend clicking through to the posts?  Was dressing up the carnival a service or a disservice to the people who submitted to the carnival?  Sure, the good-looking carnival gets more traffic, but does it get more click-throughs?  And if hosts did this week after week, calling more attention to the carnival than to the posts, would the submitters keep submitting?

I don’t really know.  But I do think that the “dull” carnivals put the spotlight on the posts more than the “exciting” ones.  It’s easier to find what posts you want to read in the simple carnival than in the ornate one.

So I wouldn’t feel slighted with a drab carnival if the little chunk with my post was easy to understand and encouraged readers to click through to my article.  On the other hand, I also wouldn’t feel slighted if a really crazy cool carnival drew a bunch of traffic and gained a wider audience, a few of which clicked through to my blog for the first time.

What’s your opinion?

Since it’s very easy to submit posts to blog carnivals, the “barrier to entry” for the submitter is pretty low.  This can be a pain for the person hosting a carnival, since the host has to wade through a bunch of irrelevant submissions as the blog carnival is being assembled.

As a host there are a few ways of handling off-topic posts:

  • Silently exclude the post.  Just don’t include a particular post.  Maybe state in the carnival that there were a few off-topic posts submitted to your edition that weren’t included.  See if you hear from the submitter.
  • Exclude the post but let the submitter know.  If it’s reasonably close to topic but not quite, let the submitter know and suggest another carnival that might be a better fit.  Sometimes the submitter will accept this and other times they will debate it.  Forewarned is forearmed.
  • Spin the post to fit the topic.  This is another approach that can be taken for close-to-topic posts.  Word the description of the post to make a closer fit.  Doing this gives extra posts to your carnival.
  • Include it but separate it as off-topic.  For all but the most off-the-wall topics this might be a way to handle it.  It avoids most debates with the posters (their posts were included, after all) and indicates to the carnival readers that you did actually read enough of the post to recognize it as off-topic.  If you’re in an ornery mood, you could mock the post, I suppose, but that has its own set of consequences. ;)

In managing my carnival I usually leave the discretion to the host because it’s their blog and their carnival, ultimately.  They have to be comfortable with what they post.  For other carnival managers, they may want more say in the editorial aspects of the carnival.  I won’t speak for all hosts but I’ll venture that most are reasonable folks that will listen to what you have to say as a host, so talk with them about issues as they come up.

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