Blog carnivals are great tools for marketing a blog and getting some free backlinks, but there are few ways more effective at killing the proverbial goose that lays the proverbial golden eggs than ticking off the manager of the carnival by not following his/her directions!

If you repeatedly submit spam or overly commercial posts and the manager says that these types of posts are not appreciated, then you risk getting blacklisted.

If you are required to link back to the week’s carnival if your post is accepted, and you blow it off, then you risk getting blacklisted.

If you badger the hosts enough, they’ll get back to the manager, and you’ll get blacklisted.

If you complain to the manager too often, he/she may get really sick of it and blacklist you for sport.

Pay attention to the manager of the carnival, follow the directions, and nobody will get hurt!

This is a rule that I don’t follow all the time, and it adds a lot of stress having to find a host from week to week.

The Carnival of Personal Finance has come to ask for hosts quarterly. He asks for hosts about a month in advance, then decides over the next couple of weeks who to have. The schedule is then ready to go for three months, and it’s pretty much smooth sailing from there.

My Carnival of Debt Reduction isn’t quite so big yet but here’s what I did the last time:

  • I asked for hosts in a forum that is read by a lot of the bloggers in my niche. I received a number of requiests to host just from one post in the Money Blog Network Forums.
  • After I assembled a bunch of interested hosts, I sent an e-mail (bcc to all of them) with a tentative schedule that took all of their requests into account.
  • As people respond back to me, the hosting schedule takes form.

If your blog carnival has been around for a while then it makes sense to streamline how you set up your hosting schedule.

Here are a few tips on promoting your edition of a blog carnival that you’ve slaved away at:

  • Ask the bloggers who submitted articles to share the carnival with their readers. This probably is only fair, and some carnival managers are requiring that submitters link back to the carnival or run the risk of being blacklisted.
  • Use any trackbacks you’re given and find the ones that you’re not. Trackbacks are similar to permalinks but they are used to automatically post a comment linking from the trackback link’s post to the site that initiated the trackback. This places a few links back to the carnival on the submitting bloggers’ posts.
  • Use StumbleUpon to bring some juice to the carnival.  If you think that Stumbling your own posts is shady, then try this: Stumble your Editor’s Picks, and then let those bloggers know that you’ve done this and ask them to Stumble the carnival for you.  This way it looks more natural.
  • Use social networking avenues like Twitter, Del.icio.us, etc. to announce the carnival.
  • Ping the BlogCarnival.com sidebar widget.  Quite a few bloggers have a running list of posted carnivals on their sidebar.  Pinging this service will display the link there and might send you some traffic.  

Empower your hosts

Managing March 4th, 2008

Managing a blog carnival can be really easy if you have great hosts.  Great hosts write inventive posts for the carnivals and help to promote the carnival.  It’s their edition of the carnival, so a good reflection on them is a good reflection on you.

My Carnival of Debt Reduction is no exception.  I have great hosts.  I’m not the most organized person in the world, and they keep me in line and make sure the carnival’s covered if I fall behind a little bit.  It’s a great position to be in to have that kind of support from your hosts.

I hope that part of this support stems from me basically letting them do what they want.  I try very hard not to micromanage and to empower them to put together their carnivals however they see fit.  Some of the hosts are pretty liberal with the topics of posts accepted into the carnivals, and others really want the posts to be closely tied to the carnival’s theme, which is on debt reduction resources and stories.  Most things are fine with me.  Why?

  • It’s my carnival, but it’s their blogs.  Bloggers absolutely have to have control on what goes up on their blogs.  If I demand which posts should be included, then I take that freedom away from them.
  • It removes any barriers that I might impose.  If hosts have to seek approval from me, it slows them down, and things don’t go as smoothly.
  • They have different opinions than I do on the topic.  It’s this diversity of viewpoints that keeps the carnival fresh.
  • I don’t like remembering a lot of rules.  This is a personality trait of mine, but a lot of rules give me hives.

Empowering your hosts means trusting them to put together a good carnival and to ask when there’s a question.  The carnivals are wins for everyone, and most hosts already know this, so it’s easy for me to just let them do what they want, and let everyone reap the benefits.

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